Waterfront Mall:
a new place to live, between the city and the sea

In Genoa, a strategic area of the city is coming back to life. The marina zone will be affected by an innovative urban intervention that integrates different functions in the context of a world-class redevelopment project.

A MAJOR URBAN REGENERATION PROJECT

Waterfront Mall is a large-scale urban regeneration project that will return a disused area to the city, reconnecting it to the fabric of downtown Genoa. The intervention includes the development of new retail, residential, offices, hotel and student housing and is based on a low environmental impact project donated to the city by architect Renzo Piano.

PROMOTER
Genova Sviluppo

PROJECT MANAGEMENT AND PILOTAGE
Master Retail

ARCHITECTURAL PROJECT
Renzo Piano

INTERIORS PROJECT
CallisonRTKL

 

 

HOW TO REACH WATERFRONT MALL

 

BUS
lines 20, 31, 36, 43: 20 minutes from city center and 10 minutes from Brignole station.

TRAIN
Genova Brignole railway station: 1.5 km. Genova Principe railway station: 3.5 km.

CAR
Savona 55 km, La Spezia 98 km, Milano 148 km.

AIRPORT
12 km distance, 20 minutes by car.

TARGET AND CONTEXT

The unique characteristics of the project make it an important new attraction in a competitive context with a lower commercial density than the national average (124 sqm vs 283 sqm / 1,000 inhabitants).

Catchment area
668.450 Total inhabitants in catchment area
87.717 inhabitants in catchment 00 – 05’
175.420 inhabitants in catchment 05′-10’
259.109 inhabitants in catchment 10′-20’
146.204 inhabitants in catchment 20’-30′
+40% avarage income within 5 minutes
112.545 workers within 5 minutes
2.547.576 tourists per year (47% foreigners)
103.812 nautical expo visitors 2022

THE COMMERCIAL PROJECT

Waterfront Mall will propose a transversal offer with national and international brands. The sea, in
its broadest sense, and the typical local food will be the focuses for clothing, accessories and
gastronomy of excellence.

Waterfront Mall will become a multi-target destination point: for the citizens of Genoa, for Italian
and foreign tourists, and for visitors to the adjacent marina. It will be the centerpiece of an area
in continuity with Genoa’s high street, of which it will be the new commercial hub.

50.000 sq.m overall project area
28.000 sq.m total GLA
2 floors indoor car parks
121 shops
19 restaurants-bars
1 supermarket
1 big box
3 medium size unit on first floor
3 leisure units on second floor

The Project

Galleria Buenos Aires, 8-12
ingresso via Giovanni Masera 7
Milano, 20129, IT

Tel: +39 02.50030336
Email: info@nhood.com

Nhood Corporate
nhood.com

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